Hi there! My name is Sean Mark. I am the founder of Approach Analytics. As many stories go, this one has its unexpected twists and turns. I was born and raised in Nanaimo. I did a doctorate in nutrition and epidemiology at McGill University in Montreal. As a scientist and as a citizen, I became concerned that nutrition science was failing us. So I created some Apps to fix it. And then the COVID pandemic hit. I came to understand that the same forces that were undermining nutrition science were operating on a wider scale. And more specifically, that a lot of unconscious emotions were preventing constructive dialog. If we can't have constructive dialog in science or in society...then we need to understand why and what can be done (at scale) to fix it.